The problem of using Facebook as a strategic marketing tool for Future Essay

The problem of utilize Facebook as a strategic marketing tool for coming(prenominal) Shop - Essay ExampleThe fellowship further has two main centers for customer relations and these are solely responsible for responding to customer issues post ob Facebook. It can be noted that these centers are overwhelmed by the large numbers of customer queries post on its social site. In order to solve this problem, the communication structure in the company should be decentralised so that each branch has the opportunity to monitor its own site in damage of responding to the needs of the customers in a timely manner. It is also encouraged that teamwork in the company should be tending(p) priority since it helps the members to develop a positive sense of belonging towards the organization. It is also important to treat customers as kings so that they can have a positive feeling towards the company. I feel honored to be given this opportunity to take part in this particular report. I would like to thank completely throng who contributed their ideas and views towards this report which is so enlightening. Should you need any assistance, do not hesitate to contact me. one time again, I wish to say thank you all for your cooperation. TABLE OF CONTENTS Executive summary.3 I. entering .............................................................................................................................4 II. Future Shop and Facebook .....................................................................................................4 1. Facebook a successful marketing tool...............................................................................5 III. Facebook and Future Shops issue .. 6 1. Poor response system. ...6 2. Lack of response from Future Shop ..8 3. Problem affecting Future Shop.. ...8 Conclusion .............................................................................................................8 Recommendations ..9 Glossary.................... .................................................................................................................11 References..................................................................................................................12 List of illustrations Figure 1Customer response to market offering by Future Shop 6 Figure 2 A post to Future Shop7 Figure 3 result from competitor BestBuy..7 Table 1 Facebook subscriber growth between 2011 to 2012...5 EXECUTIVE SUMMARY This report analyses the conflict of Facebook as a strategic marketing tool by Future shop in its operations. Millions of people have Facebook accounts and this social site is very useful in linking people from different walks of life. Facebook as an effective marketing tool When it first used Facebook, Future Shop had only 95.000 subscribers in 2005 and there were only a few posts on its