Customers For Life By Carl Sew Essay -- essays research papers

"Customers for Life"Carl Sewells book Customers for Life is devoted to teaching the businessperson of today ways in which they can turn one-time buyers into customers for life. He states that all customer has the ability to be worth 332,000 dollars to your business if you can keep them for life. Mr. Sewell is the number selling luxury automobile dealer in the country. He started from the bunghole and manipulated his automobile business into a 250,000,000-dollar business. In his book he explains the things that he has found to work for his business in great detail so that you whitethorn also apply them to your business. The entire book revolves around these 10 commandments to customer serviceThe Ten Commandments of Customer Service1. Bring em back alive. communicate customers what they want and give it to them again and again. Do not try and guess what the customers want, just ask them. They atomic number 18 more than willing to tell you. You should make it sluttish for the customer to tell you what they want by giving them a short questionnaire. Most importantly, you do not want to pester the customer if you bother the customer, they are not going to be happy. 2 Systems, not smiles. Saying please and thank you does not ensure youll do the job right the first time, any time. Only systems guarantee that. There are two major components of a system. The first being to do the job right the first time and the uphold one is having a plan in place to deal with things when they go wrong. Bei...